Creator Marketing Agency
Stories that grow beyond the brand.
A UGC and paid social agency built on real experience — sourcing creators, building strategy, and running the campaigns that turn content into results.
The agency
The right content, not more of it.
Overstory was built on one idea: brands don't need more content, they need the right content — sourced, directed, and placed by people who've done it before.
We work hands-on with a select group of brands, bringing real campaign experience to every engagement — small by design.
Brands our founder has worked with
What we do
From sourcing the right creators to running the campaigns that put their content to work — we handle the full UGC process, end to end.
Creator Sourcing & Management
The right creators, vetted and managed from brief to delivery.
Learn more about Creator Sourcing & Management 02UGC Strategy
Content built around what the brand actually needs.
Learn more about UGC Strategy 03Paid Social
Campaigns that turn creator content into performance.
Learn more about Paid Social
Marisa Steinberg · Founder, Overstory
About
The agency behind the work.
Overstory started with a simple realization: the best work doesn't need layers. After time spent close to campaigns for some of the most recognized brands internationally — and an MBA to round it out — I built Overstory to work the way I always wished agencies would: direct, sharp, and small by design.
The brands you see above are ones I worked on directly, in past roles, before starting Overstory.
Begin
Let's grow your brand.
Short brief, real conversation. We respond to every inquiry personally.